Description: In the latest episode of eMarketer’s “Behind the Numbers” podcast, we welcome Spotify’s Danielle Lee for a conversation about personalization, targeting and people-based marketing. Source: eMarker.com Date: Nov 21, 2017 Link: https://www.emarketer.com/Article/Listen-In-Spotifys-Approach-Targeting-Personalization/1016773?ecid=NL1001 Questions for discussion: What is “people-based marketing”? How is Spotify management using this strategy? Do you think this approach should be employed … Continue reading Listen In: Spotify’s Approach to Targeting and Personalization